Email is a tricky medium. If you are using Email and not getting the results (which many times is the case) you may not be using the right team. Too many businesses get sold by one data company. We have learned that the best way to email is through many data companies. Not one data provider will have the information you need to target your ideal client. We know the top emailers which of course are important and we know which list broker is the right one for your campaign or offering. Our campaigns get results – we have the clients to prove it. Our process is simple we review your ideal client profile see what is available from multiple sources and find the right email platform to connect you to your profiled audience.
A recent study done by DIRECT MARKETING ASSOCIATION has shown that for every dollar spent on email advertising it returned a staggering $43.62. Direct paper only returns $15.22 on the dollar. Not to mention the cost on printing, paper and postage ( which is always going up). Clearly bulk email is the way to go.
> 100 Trillion emails will be sent
> 95% of them will be Spam
> On Average 20% of opt in, legitimate email never makes it to the inbox
> There are 3.5 billion inboxes worldwide
> Our channel partner reaches 2.2 Billion inboxes
Email is effective if done right.
- Email campaigns are targeted. Unlike a tweet. you can guarantee that email recipients almost always see the
subject line. Your challenge is to make that subject line engaging enough for the recipient to want to open it.
- Email campaigns are more permanent. When the email is in someone’s inbox, they have to delete it to get rid of it. A Facebook status update or an article will disappear on its own. So, in this case, an email “lives” until the recipient takes action.
- Email campaigns have more real estate. Emails offer more space to talk about your message link to other information, and add enticing images, which is much more powerful than the 140 characters allowed by Twitter.
- You can track effectiveness with email campaigns. Tracking an email’s effectiveness is easier and less time-consuming than tracking the ROI of social media.
- You can take action with email campaigns. With a targeted email message, you can actually see who opens and clicks through to the specific link.
- You can direct and collect – With email you can direct recipient to landing page where you can collect valuable information for future offers or engage recipient immediately
Our team has vast experience with getting to the Inbox of your profiled audience.
212 EMAIL OPTIMIZER FOR LOCAL ZIP CODES
-3 E-mail Deployments
-120,000 Records (3 deployments to this quantity)
-A/B Split tracking available
-Robust tracking to include: Opens, Clicks, Soft Bounces, Hard Bounces, Unsubscribe, Clicks P/Link
-Creative consultation
-Included: Opened/Clicked thru e-mails
DATA
There are literally thousands of different data sources available for lead generation. Our experience has identified the best sources for our client’s specific target market.
The unfathomable amounts of highly sophisticated data produced by consumers and accessible to marketers are increasingly difficult to fully comprehend and exploit. Creativity is key. Marketers must ask creative questions and imagine creative uses to extract the full value of data.
We help identify key opportunities, challenges and best practices, and to formulate creative approaches to exploit the full, untapped potential of data in marketing.
We will help you get to know your customers better. Provide us as little as a name, address, phone, or email address and we’ll do the rest! We can help you learn more about who they are and their interests! Give us a list and we will append that list with hundreds of fields of data. With as little as an email or phone number we can determine: age, gender, marital status, location, ethnicity, homeowner status and much much more.
ALL OUR DATA SOURCES ARE ISO CERTIFIED!
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